The platform
Most agencies rent their tools. We built ours — which is why this costs what it costs.
What that actually means for you
An agency that assembles every website by hand has to charge you for the hours. That’s why a decent trade website usually starts around £2,500 and a monthly retainer starts around £500.
We don’t assemble websites. We provision them. Your site is built, hosted, updated and monitored on software we own, which means the cost of running it is a rounding error rather than a person’s afternoon.
You get the benefit of that. Not because we’re cheap, but because our costs are structurally different.
What’s in it
Website provisioning — your site is built from a trade-specific template, populated with your work, deployed to a global CDN. Live in weeks, not months.
Superfast hosting — static delivery, which is why our sites load in about a second rather than six. Speed is a ranking factor and, for emergency trades, it’s the difference between the call and the missed call.
Content generation — blog posts, service pages and local pages written for your trade, from a database of real job types and prices across 46 trades.
Review management — requests fire automatically after every completed job. Replies drafted for you. This is the single biggest lever on local search and it’s the one nobody does consistently.
Rank and traffic monitoring — we watch your positions and your traffic, and we get alerted if it drops. You’ll usually hear about a problem from us before you notice it yourself.
Site monitoring — uptime checked continuously. If your site goes down at 2am on a Sunday, we know.
Compliance — privacy policy, cookie consent and tracker classification generated and kept current.
Accessibility scanning — checked against WCAG, because it’s increasingly a legal question and almost no trade website passes.
Reporting — one monthly report that says what happened and what it produced. No forty-page PDF nobody reads.
And it connects to Gaffer
The marketing platform gets you the enquiry. Gaffer — the complete trade management platform — is where it becomes a job.
Enquiry lands in your inbox with the postcode and job type. Quote goes out from a template built for your trade. Job runs with photos, certificates and timesheets attached. Invoice raises off the job. Reminders bring the customer back next year.
It works alongside your accounts package rather than replacing it.
We run our own agency on it
Everything on this page is what’s handling your enquiry right now. Same platform, same forms, same follow-up.
If it wasn’t good enough for us, we wouldn’t be selling it.